An Italian
Success Story

Puff was born in Turin in 2010 from the vision of five entrepreneurs who believed in a model of responsible innovation in the vaping industry. In fifteen years, the company has evolved into a national reference point thanks to in-house production certified by MD Tech Srl, a controlled internal supply chain and a widespread network of partners and professionals across the country.

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Liquid Production

Made in Italy liquid production has always been a hallmark of excellence and quality that represents and identifies the finest products worldwide. The entire Puff production area, managed by MD Tech Srl, features a ventilation system with environmental controls that prevents any external contamination, because it is essential that liquids reach customers exactly as they were conceived: pure and flavourful. Puff uses only the highest quality raw materials. All liquids are analysed by certified laboratories that guarantee quality through High-Performance Liquid Chromatography (HPLC) and Gas Chromatography-Mass Spectrometry (GC/MS).


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Electronic Cigarette Distribution

Attention to detail and technological innovation have always distinguished Puff products, making them synonymous with constant research and development. The meticulous care of the entire supply chain — from raw material selection to factory training, from the finest food-grade coating to hundreds of tests on each individual product — is what follows immediately after. The CE (European Conformance) marking, compliant with all EU directives, and RoHS (Restriction of Hazardous Substances directive) present on all Puff products, are mandatory and must be verifiable at any time by the relevant authorities.

OUR STORY

OUR STORY

our story

A brand built over time, through innovation, adaptation, and responsible growth

2010

The First Puff Store

Turin, Via Nizza 43. The first PUFF-owned shop — our adventure begins. The first customers, the first orders...

2011

The First Contract

The first franchise contract. The first PUFF STORE franchise opens in Ciriè, in the province of Turin.

2012

The First Million

The first million in revenue. The market responds and PUFF spreads rapidly across Italy.

2013

MD Tech Is Born

MD Tech produces the first bottle of PUFF-branded liquid. A new way of thinking about the company.

2014

The Law Changes

We are forced to overhaul the entire supply chain with significant losses. We reorganise and come back stronger than before.

2016

The One Mini Launch

One Mini marks the return to innovation. A compact product that redefines the PUFF experience.

2022

The Arrival Of Elfbar

The deal that changes the rules of the game in the e-cigarette market. A new beginning.

Today

The Present

Over 200 retail locations, in-house production and nationwide distribution. PUFF is now an industry reference point.