We specialise in the production and distribution of vaping solutions. With over fifteen years of experience and a well-established presence across the country, we combine technological innovation, manufacturing reliability and continuous training.
Choose the right path for you: shop as a consumer, supply your store, or train with the Academy to grow your business.
Exclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar PartnerExclusive Elfbar Partner
Years of experience
The company was founded with the goal of promoting a responsible and regulated approach to vaping. Our structure integrates certified production, rigorous quality controls and processes compliant with European regulations, offering a transparent and sustainable organisational model. Every product and initiative is built on technology, research and safety, providing partners and retailers with continuous business support.
We support retailers and partners in full compliance with Italian and European regulations
We manufacture vaping liquids with quality and traceability standards compliant with the TPD directive
A widespread distribution network ensures efficiency and supply continuity across the entire Italian territory
Through Puff Academy, we train retailers and affiliates on regulations, management and sales best practices
Our team provides technical and commercial assistance for every need
Active Franchises
The Puff franchise programme offers entrepreneurs the opportunity to join a well-established network, recognised for its professionalism and attention to industry regulations. Each Puff Store outlet represents an extension of the company's values: training, transparency and TPD compliance. Our franchise model provides strategic support, management assistance and constant updates on the Italian legislative framework.
Active consumers every day in Italy.
Market demand growth.
Working with Puff means joining a qualified distribution network that values retailer professionalism. The company provides dedicated solutions for tobacconists and retail outlets, including logistics support, informational materials and tools for commercial growth, in compliance with Italian regulations on inhalation products.
LogisticsSalesSupportTrainingThe most frequently asked questions
Puff is a commercial brand of SET S.p.A., a certified company operating in the vaping industry in Italy, with processes compliant with European TPD regulations.
To promote a responsible and regulated approach to the vaping market, offering professional support to retailers and partners, in full compliance with Italian regulations.
Puff handles the production of liquids and the distribution of regulated products, working with certified partners and complying with current regulations.
Contact us through the form in the "Retailers" section of the website. Our sales team will evaluate your request and provide you with all the necessary information.
The Puff Academy offers training courses on TPD regulations, responsible selling, store management and legislative updates, aimed at retailers and industry professionals.
Apply for our open positions
Become part of our team
